Q: How much does Ada cost compared with botBrains?

Ada does not publish prices on its website; its pricing page leads to a demo request. Under its terms you buy a set number of conversations or automated resolutions. Unless the order form says otherwise, billing is annual and upfront, and fees rise by 10% on renewal. In chat, botBrains costs €0.19 per AI answer (from €570 a month for 3,000 answers). On average a chat takes 2 AI answers, so €0.38 per conversation. Ticketing with Zendesk or Salesforce is €0.56 per answer, about €0.85 per ticket, from €1,700 a month. Phone is €0.40 per minute including the number, from 1,000 minutes or €400 a month. There are no seat fees, analytics is included, and paying annually saves 10% on chat and ticketing.

Question 1

What is the difference between botBrains and Ada?

Accepted Answer

Ada is an AI customer service platform from Toronto, founded in 2016, with more than 350 enterprise customers. Ada answers in web chat, by email, on the phone and on social media, supports 60 languages and hands off to many helpdesk and contact center systems. Pricing is on request.

botBrains is an AI agent from Berlin for support teams in the DACH region. It works inside Zendesk, Salesforce, website chat and on the phone, all data stays in the EU, and prices are published on the website. We guide the rollout personally.

Question 2

Is Ada GDPR compliant?

Accepted Answer

Ada states that it is GDPR compliant and says it treats all data as if it were bound by the GDPR. Ada recommends a DPA for customers with end users in the EU, and bases data transfers on the EU adequacy decision for Canada and on Standard Contractual Clauses. For your review, what matters is where data is stored and who processes it. At Ada, that depends on the region, the Europe option and the subprocessors. At botBrains, the same applies to every customer: hosting in Germany, AI processing in the EU, no third-country transfer.

Question 3

Does Ada offer EU hosting?

Accepted Answer

Yes. Ada runs on AWS in the US, Canada, Ireland and Germany and picks the region based on customer requirements. If none are specified, Ada uses a US region. Data sits in European data centers only for customers who agreed to Ada’s Europe data storage option; Ada’s legal team puts such requirements into the contract. Ada’s subprocessor list shows some services in the US only, including the AI model providers OpenAI, Anthropic, Cohere and Groq, logging with Datadog and error reporting with Sentry. Ada affiliates in the US, Israel and Singapore also process personal data.

Question 4

Which AI models does Ada use?

Accepted Answer

According to its trust center, Ada generates replies with OpenAI, Azure OpenAI and Anthropic and also hosts open source models itself. Its subprocessor list also names Cohere, Groq and Baseten, all located in the US. The providers retain no data and may not train on it. Ada says it does not train on customer data itself, and for its own AI improvements it uses conversation transcripts with sensitive data redacted. botBrains uses fixed models in the EU: OpenAI with EU data residency and zero data retention, Azure OpenAI in Sweden and France, and Claude via AWS Bedrock in Frankfurt. Your data is never used for training.

Question 5

How much does Ada cost compared with botBrains?

Accepted Answer

Ada does not publish prices on its website. Under its terms you buy a set number of conversations upfront, and overages are billed at the then-current rate. Alternatively, Ada bills per automated resolution: conversations without a handoff whose answers were relevant, accurate and safe. Ada calculates the number from a sample.

botBrains bills AI answers at prices published on its website: €0.19 per answer in chat and €0.56 in ticketing. Every answer can be traced in the conversation history, and spam is never billed.

Ada: Customer Terms Ada: Service Specific Terms botbrains.io/pricing Docs: Billing

Question 6

What counts as an automated resolution at Ada?

Accepted Answer

Ada counts a conversation as an Automated Resolution when it was not handed off to a human or referred to another channel, and the answers were relevant, accurate and safe. Ada’s AI assesses this after the conversation ends. If you are billed per resolution, you pay for a purchased amount upfront, and Ada calculates the number from the resolution rate of a sample. botBrains bills AI answers, not classifications. Every answer can be traced in the conversation history, and spam is never billed.

Question 7

Does botBrains work with Zendesk and Salesforce?

Accepted Answer

Yes. botBrains answers tickets directly in Zendesk and Salesforce Service Cloud, as a public reply or an internal note. The agent sets ticket fields and status and hands off to your team when a human is needed. Ada works in front of the helpdesk: you forward support emails to Ada, and on handoff Ada creates a ticket or chat in Zendesk or Salesforce.

Question 8

Is Ada CX the same as Ada Support?

Accepted Answer

Yes. The Ada brand belongs to Ada Support Inc. in Toronto. Its website runs on ada.cx and its platform on ada.support, so Ada CX, Ada Support and the Ada AI agent all refer to the same vendor.

Question 9

How long does switching from Ada to botBrains take?

Accepted Answer

Most customers go live within one to two weeks. In that time we connect your systems, bring over your knowledge and test together before the agent gradually answers on its own. An AI phone assistant is usually live in under two hours.

Question 10

What happens to my current Ada contract?

Accepted Answer

You don’t have to sit it out. On a 12-month contract with botBrains, we waive our fees for the months you’re still paying Ada, up to the amount you pay there. So you can switch now without paying twice.

Question 11

When is Ada the better choice?

Accepted Answer

When you need a lot of languages, when your team works in contact center systems such as Genesys, NICE CXone or Amazon Connect, or when you have to show SOC 2 or HIPAA compliance. Ada is also built for customer service at enterprise scale. We will tell you that openly in the first call, too.

	botBrains	Ada
Built for	Support teams in DACH SMBs with at least two support agents, mostly in ecommerce, sports, events and SaaS. botbrains.io/about-us	Enterprise customer service, worldwide According to Ada, more than 350 enterprise customers in over 85 countries, including Square, Pinterest and Sky. ada.cx/why-ada ada.cx Ada, March 3, 2026
Company	Independent, based in Berlin botBrains GmbH, founded in 2023. Your first call is with one of the founders. botbrains.io/about-us botbrains.io/meeting	Based in Toronto, founded in 2016 Ada Support Inc. has raised more than $200M. In March 2026 Ada reported over 100% revenue growth and new offices in London and Singapore. ada.cx/about Ada, March 3, 2026
Data residency	EU hosting for every customer Application data in Frankfurt, servers in Germany, AI processing in the EU. No third-country transfer, for every customer. Docs: Subprocessors	US region unless you specify otherwise AWS regions in the US, Canada, Ireland and Germany. Data sits in European data centers only for customers with an agreed Europe data storage option. Ada Trust Center: Data location Ada: Subprocessors
AI models	Fixed models, in the EU OpenAI with EU data residency and zero data retention, Azure OpenAI in the EU, Claude via AWS Bedrock in Frankfurt. No training on your data. Docs: Trust FAQ	OpenAI, Anthropic, Cohere and others In the US, per the subprocessor list: OpenAI, Azure OpenAI, Anthropic, Cohere and Groq. Only AI via AWS also runs in Europe, with the Europe option. Providers retain no data. Ada: Subprocessors ada.cx/platform/trust
Data processing (DPA)	DPA: processing only in the EU and EEA Under its DPA, botBrains processes personal data only in the EU and EEA. Any transfer to a third country requires your prior instruction. Docs: DPA Docs: Subprocessors	DPA with Ada Support Inc. in Canada In the DPA you approve transfers outside the EEA. Ada bases them on the EU adequacy decision for Canada and on Standard Contractual Clauses. Ada: DPA Ada: Privacy Policy
Helpdesk	Works inside Zendesk and Salesforce Answers tickets, sets fields and status, escalates with an internal note. botBrains is not a helpdesk: your team stays in its tool. Docs: Zendesk Docs: Salesforce	In front of the helpdesk, many handoffs Ada handles requests before they reach your helpdesk; you forward support emails to Ada. Handoffs go to Zendesk, Salesforce, Genesys, NICE, ServiceNow and more. ada.cx/platform/integrations Ada Docs: Email setup
Channels	Chat, email and phone Website chat, app and Slack, email via Zendesk and Salesforce, inbound and outbound phone. WhatsApp Business by invitation. Docs: Channels	Broad channel coverage, 60 languages Web and app, email, phone, WhatsApp, Facebook Messenger, Instagram and SMS; social channels are not part of every package. On the phone, Ada speaks 42 languages. Ada Docs: Channels Ada Docs: Social channels Ada Docs: Languages
Implementation	Guided rollout We connect systems, set up processes and test together, with a dedicated rollout manager for ticketing. Most customers go live in 1 to 2 weeks. botbrains.io/pricing botbrains.io/industry	With Ada consultants and partners ACX consultants work alongside your team, and certified partners help with implementation. Before you sign, there is a demo and a business case with a rollout plan. ada.cx/experts ada.cx/demo
Trial & contract	Paid pilot, German law Special right of termination, usually in the first 30 days, terms usually 12 months. The contracting party is botBrains GmbH, and the place of jurisdiction is Berlin. Docs: Billing Docs: Terms of Service	Ontario law, courts in Toronto You start with a demo. The contracting party is Ada Support Inc. or a subsidiary, and unless agreed otherwise, billing is annual and upfront. Ada: Customer Terms ada.cx/demo
Certifications	GDPR and DPA, ISO 27001 planned botBrains acts as processor under a DPA. Its data centers are ISO 27001 certified; its own certification is planned. Docs: Certifications Docs: DPA	SOC 2 Type II, HIPAA, PCI DSS, AIUC-1 Plus SOC 3 and annual penetration tests that include the AI models. Ada says it was the first CX platform certified under AIUC-1. ada.cx/platform/trust Ada Trust Center
Pricing: chat	€0.19 per AI answer On average 2 answers per chat, so €0.38 per conversation. No per-seat fees, so invite your whole team. AI analytics included. botbrains.io/pricing Docs: Billing	Pricing on request, per conversation Ada sells conversation volumes; overages cost the then-current rate. A conversation ends when the customer leaves or nothing happens for 24 hours after the bot’s last message. ada.cx/pricing Ada: Customer Terms
Pricing: ticketing	€0.56 per AI answer About €0.85 per ticket, from €1,700 a month. No seats, rollout manager included. botbrains.io/pricing	Pricing on request, per email conversation An email conversation covers every email in a thread and ends after 72 hours of inactivity. Alternatively, Ada bills per automated resolution. ada.cx/pricing Ada: Service Specific Terms
Pricing: phone	€0.40 per minute One per-minute price, number included, from €400 a month. Time after a transfer is free. botbrains.io/pricing botbrains.io/ki-telefonassistent Docs: Phone	Pricing on request, with fair use limits Unless agreed otherwise: seven minutes per call on average and up to 100 concurrent calls. Above that, Ada may charge for overages. ada.cx/pricing Ada: Service Specific Terms

Why teams choose botBrains over Ada

botBrains and Ada, side by side

Support teams in DACH

Enterprise customer service, worldwide

Independent, based in Berlin

Based in Toronto, founded in 2016

EU hosting for every customer

US region unless you specify otherwise

Fixed models, in the EU

OpenAI, Anthropic, Cohere and others

DPA: processing only in the EU and EEA

DPA with Ada Support Inc. in Canada

Works inside Zendesk and Salesforce

In front of the helpdesk, many handoffs

Chat, email and phone

Broad channel coverage, 60 languages

Guided rollout

With Ada consultants and partners

Paid pilot, German law

Ontario law, courts in Toronto

GDPR and DPA, ISO 27001 planned

SOC 2 Type II, HIPAA, PCI DSS, AIUC-1

€0.19 per AI answer

Pricing on request, per conversation

€0.56 per AI answer

Pricing on request, per email conversation

€0.40 per minute

Pricing on request, with fair use limits

The top reasons teams choose botBrains

Your data stays in the EU.

A contract under German law.

Prices you know upfront.

What AI customer service looks like with botBrains

What to know about Ada in 2026

Ada is growing, mostly in enterprise.

EU hosting exists, but it is not the default.

Billing is per conversation or per resolution.

How we make switching from Ada easy.

You don’t pay twice.

We build on your setup.

Your helpdesk stays as it is.

Our honest comparison promise

Where Ada may be a better fit.

You need a lot of languages.

You run Genesys, NICE or Amazon Connect.

You need SOC 2 or HIPAA.

Questions and answers.