AI Agent for Sports Clubs

Handle match-day spikes, automate ticket and membership inquiries, and deliver the fan experience your supporters expect, without seasonal hiring.

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Trusted by customer-centric companies

“ERWIN is a tremendous support for fans and S04 employees alike. The chatbot doesn’t just answer questions – it lets colleagues see in real time what’s on Schalke fans’ minds. Which topics matter most? Which offerings should be expanded? And how can Königsblau provide its supporters with the best possible service beyond the bot? On top of that, ERWIN serves as an intelligent search function on the S04 websites, making it easier to navigate all the different club topics. ERWIN has become an integral part of FC Schalke 04’s digital fan experience.”

Jessica Rossa

Team Digital, User Experience at FC Schalke 04

AI Agent for Support Automation

The agent identifies the fan's intent, checks the relevant systems, completes the right workflow where possible, and escalates with the right context when a team member is needed.

Ticket purchases & match-day info

Answers questions about availability, seating, pricing, parking, directions, entry rules, and last-minute changes, handling the spikes before every match.

Season ticket management

Processes renewals, upgrades, seat changes, ticket transfers, and waitlist inquiries. The most time-sensitive and loyalty-critical workflow.

Membership & fan programs

Handles new memberships, renewals, benefit inquiries, and loyalty point status, keeping fans engaged beyond match day.

Merchandise orders & returns

Checks order status, shipping updates, return eligibility, exchanges, and sizing questions with club-specific context.

Event & stadium inquiries

Answers questions about non-match events, stadium tours, VIP and hospitality bookings, and accessibility information.

Define your own processes

Existing templates can be changed with 1–2 sentences and entirely new processes can be defined at no extra cost. This is how the engineering mindset enters customer support.

The platform layer behind the AI

Chat, E-Mail, and Voice channels connected to central AI agent

Omnichannel, single AI

Deploy the same agent across app, chat, email, and social media. Fans get consistent answers whether they write on Instagram or email the service team.

Integration logos for Salesforce, Zendesk, Shopify, HubSpot, and more

System integrations

Connect ticketing system, membership database, fan shop, and CRM so the agent can check real data and complete real actions.

Support agent with headset helping customer

Human handoff

When a case needs the fan service team, the full interaction context, membership status, and ticket history are already attached.

GDPR compliant, EU hosted

Fan data is processed and stored exclusively in the EU. No third-country transfers, full GDPR compliance.

Made In Germany

Hosted In Europe

Why it works for sports clubs

Fans cheering as players enter football stadium

Handle match-day and sale spikes effortlessly

Ticket launches, match days, and playoff runs create predictable but extreme volume peaks. The agent absorbs the load without letting response times deteriorate.