Why AI Chatbot Citations Are So Important
botBrains chatbots now show exact sources for every answer. With interactive citations, customers can jump directly to relevant text passages and verify information themselves.

Ben Meyer-Meisel
Co-Founder at botBrains
Trust Through Transparency
Have you ever wondered where an AI chatbot gets its information from? We've been clear since the beginning of botBrains: Trust is built through traceability. Because while we already deliver consistently good answers, not all information that the AI uses as a foundation is always complete or current. That's why our chatbots now show exact sources for every answer - with direct links to the relevant text passages.
How Do the Citations Work?
When our chatbot gives an answer, small numbers appear in the text. Clicking on them takes you directly to the corresponding section in the original file or website. This way, every user can:
- Verify information themselves - Is the answer correct?
- Read complete details - What else is on the page?
- Build trust - Where does this information come from?
Real-World Example
If you ask our chatbot whether it can understand images, for example, it responds correctly as before - yes, with additional background information - but now it also guides you to the relevant information. On one hand, with a reference to the blog post entry itself [1], and for specific statements like security measures, the relevant passage is marked and jumped to when clicking the link [2].
Why Is This So Important?
No More "I Don't Know Where From"
Other chatbots give answers without evidence. botBrains shows you exactly what basis an answer is built on.
Direct Access to Details
Instead of searching for the right page for a long time, users jump to the exact text passage with one click. This saves time and prevents misunderstandings.
Quality Control for Businesses
You can immediately see whether your chatbot is using the right sources. Incorrect answers become apparent quickly, sources with outdated information are quickly identified.
The Technology Behind It
botBrains uses modern text fragment URLs to precisely reference text passages. These automatically highlight the relevant section in the browser. This technology works in all modern browsers and makes citations easier than ever.
The Result: More Trust, Fewer Follow-up Questions
Since introducing citations, our customers report:
✅ Higher customer trust - Users feel better informed
✅ Fewer support inquiries - Customers find details themselves
✅ Better quality control - Incorrect sources are immediately apparent
Conclusion
Transparency isn't a nice-to-have - it's a must for professional AI systems. With our interactive citations, we create exactly that.